The Psychology Behind Branding: Clients Want to Feel Like Leaders
Awhile back, I was working on a brand overhaul for a client. We gave them everything they asked for—sleek designs, optimized SEO, and a fresh new look. On paper, it was flawless. But when we presented it, their reaction fell flat. They weren’t nearly as excited as I expected. I could feel it immediately—something was […]
What To Do When Your Campaigns Fail and Doubt Creeps In?
There was a day when it felt like everything was falling apart. Campaigns weren’t converting, clients were frustrated, and no matter how hard I pushed, nothing seemed to click. I sat at my desk, head in my hands, wondering: Maybe I’m not cut out for this. I’d done everything right—or at least, I thought I […]
How I Stopped Chasing Hustle and Started Closing Bigger Deals
I used to think scaling a business meant working more. I was wrong. For years, I believed success was all about outworking everyone else. More hours. More meetings. More hustle. Until it burned me out. One day, after back-to-back calls with zero progress, it hit me: I wasn’t being productive—I was just busy. I realized […]