Why Patience is a Business Strategy
A while back, I worked on a campaign where every small change seemed to take ages for client approval. Weeks would go by with feedback trickling in, and I’d find myself checking my inbox, waiting for the green light.
The old me would’ve been frustrated, thinking: This is dragging us down. We need to move faster.
But this time, I decided to take a different approach. Instead of pushing for speed, I leaned into the process. I asked more questions to understand their perspective, took the time to listen to their concerns, and made sure every tweak aligned perfectly with their vision.
Yes, it took longer than expected. But when the campaign finally launched, it didn’t just meet expectations—it exceeded projections by 30%.
That experience taught me a powerful lesson: Patience isn’t just a virtue; it’s a strategy. Sometimes, slowing down is what creates the space for trust to grow and for clients to feel confident in the work we’re doing together.
In business, patience means playing the long game. It’s about building real partnerships, giving people space to think, and focusing on long-term wins over short-term gains.
So here’s my question: When has patience paid off for you?