Methodology
How I Work
I am Steve Portnoy. I bring 10 years in SEO and 25 years in sales to one job: getting local service businesses found and chosen on Google, Maps and AI answers. This is the exact system I use, so you know what you are paying for before we start.
I review every site personally and check every fix myself.
You work with me
There is no sales team between us. I review your site, I decide what to fix, and I check that the fix is live.
01
Find where buyers lose you
I look at the searches that should bring you paying jobs and where you are missing or weak today: Google results, the Map Pack, and AI answers. I read your pages the way a stranger and a search crawler see them.
02
Choose the keywords that make money
Revenue keywords come first. These are the searches people type when they are ready to hire someone like you, in the places you actually serve. I rank them by how many people search and how close they are to a job, not by what is easiest to rank for. AI visibility is layered on top. Once the money pages are clear and ranking, I check whether ChatGPT, Google's AI answers and similar tools name you for the same questions, and I tighten the pages and profiles they pull from.
03
Fix the pages they land on
Each money page gets a clear answer near the top, real proof, and an obvious next step. Important content is in the page itself, not hidden behind scripts that crawlers skip. Your business details match everywhere you are listed.
04
Check it live before calling it done
Nothing counts as finished until it is on your real website and I have checked the live page. I load the published page, read the raw HTML, confirm search and AI crawlers can reach it, and confirm the change is there. A draft in a folder is not a result.
04
Step 5. Watch who reaches out
I track whether you are showing up more for the searches that matter, on Google, on Maps and in AI answers, and whether the right people are calling or writing. If something is not moving, I tell you and change course.
What you get
A straight read of how you show up when buyers search
Fixes made on your real website, not a pile of recommendations
A simple monthly update: where you show up, what changed, what is next
Direct access to me
Questions owners ask
Who actually does the work?
I review every site myself, decide what to fix, and check that the fix is live. You deal with me, not an account manager.
Why do you start with revenue keywords instead of AI visibility?
Because the searches that bring paying jobs are where the money is. AI answers often pull from pages that already rank and are clear about what you do, so fixing those pages first helps both. AI visibility is layered on top, not instead.
How do you know a fix is actually done?
I check the live page, not a draft. That means loading the published page, reading the raw HTML the way search and AI crawlers see it, and confirming the change is there. If it is not on the live site, it is not done.
Do you guarantee a number one ranking?
No. Nobody controls Google or an AI answer. I can tell you where you are missing, fix what is in your control, and show you whether you are showing up more and whether the right people are reaching out.
What do I get each month?
A plain read of where you show up for the searches that matter, what I changed on your real site, and what I am doing next. No 40-page report.
How do we start?
Send your site through the form. I reply myself with where buyers drop off, the first fix I would make, and whether we are a fit.
Send your site
Tell me what is not working. I come back with where strangers drop off, the first fix I would make, and whether we are a fit. You hear from me.