Steve Portnoy

What To Do When Your Campaigns Fail and Doubt Creeps In?

There was a day when it felt like everything was falling apart. Campaigns weren’t converting, clients were frustrated, and no matter how hard I pushed, nothing seemed to click.

I sat at my desk, head in my hands, wondering: Maybe I’m not cut out for this. I’d done everything right—or at least, I thought I had—but nothing was working. It felt like I was pouring energy into a black hole with no return.

The worst part wasn’t just the failure; it was the self-doubt creeping in.

In that moment, I wanted to walk away. Take a break. Or quit entirely.

But then I paused and realized—it’s not the situation that’s beating me, it’s how I’m thinking about it.

I took a breath and asked myself:
What’s this situation trying to show me? What’s one thing I can shift right now that would make a difference?

Instead of scrapping the whole campaign, I stepped back and looked for small, meaningful adjustments. I reached out to the client, reset expectations, and got clear on what they really needed. I made tweaks instead of big overhauls.

Within a week, things started to turn around. The campaign performed better than expected, and the relationship with the client grew stronger because we had navigated the challenge together.

That day taught me a powerful lesson: It’s not about avoiding hard moments—it’s about shifting how you show up in them.

Now, when things start to go off track, I remind myself:
Progress doesn’t happen when everything is easy. It happens when you learn to adjust, one small shift at a time.

What’s one mindset shift that’s made the biggest difference in your journey?

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